NOT JUST A KIT: HOW KIDSUPER TURNED SUNDOWNS INTO A STATEMENT
When Mamelodi Sundowns stepped onto the pitch at the FIFA Club World Cup, they did more than represent South African football, they made a global fashion statement. The man behind their striking kit? Colm Dillane, better known as KidSuper.
KidSuper is an artist, fashion designer, and musician from Brooklyn and he is anything but conventional. He’s the creative behind Club World Cup kits for global giants like Manchester City and Borussia Dortmund and now, he has extended to SA with the PUMA x KIDSUPER collection. His style is loud, playful, and unmistakably fresh combining streetwear aesthetics with football culture in a way that’s shaking up both worlds.
The collaboration marked a major moment: a South African team joining the ranks of clubs reimagined by one of fashion’s most disruptive forces. It’s not just a kit, it’s a canvas and it signals that football style, especially from the continent, deserves just as much attention as what’s worn in Milan or Paris. Because when the beautiful game meets bold design? That’s world class.