VW Golf Gets the Storytelling It Deserves in ‘Forever Golf’ docuseries
There are cars… and then there’s the Golf. If you know, you know. In South Africa, the Volkswagen Golf isn’t just a vehicle — it’s a legacy, a personality, a presence. From the OG Mk1s skirting township corners to souped-up Mk5s flexing at the robots, Golf culture runs deep. So it only makes sense that Volkswagen South Africa would finally put some respect on the legacy — with an 8-part docuseries titled “Forever Golf.”
It’s not your average car commercial. This is a full-blown cultural deep dive. “Forever Golf” takes us through the real stories, the nicknames, and the neighbourhoods that made the Golf more than a car — it became part of the furniture. Each episode unpacks a different generation of the iconic ride, from the beloved Mk1 "The Rabbit", right through to the slick, freshly dropped Golf 8.5. It’s vibey, it’s nostalgic, and it’s hella local.
If you’ve ever heard someone say “Vura,” “Klein Koppie,” or “Gusheshe” with their chest — you already understand how South Africans have a gift for nicknaming our cars like they’re family members. And that’s exactly the heart of the series. VW’s not just telling stories — they’re handing the mic to the streets. From carwash philosophers to OGs in the scene to everyday drivers who’ve built whole identities around their Golfs, the series celebrates the culture the brand could never buy — only earn.
But they’re not stopping at storytelling. Volkswagen is calling on the country to help name the new Golf 8.5. Yup — you could literally be the reason your favourite car gets its new street name. The winning suggestion might even get a limited-edition badge. Imagine pulling up in a Golf with a nickname you coined. Now that’s legacy.
With each episode bringing new faces, familiar sounds, and real community vibes, “Forever Golf” isn’t just content — it’s a love letter to South Africa’s long-time ride-or-die. It reminds us that in this country, a Golf is more than just a car. It’s how we pulled up to our first groove. It’s the wheels our parents hustled for. It’s that parked statement at Sunday chillaz. And now, it’s being immortalised — the way it should be.
Watch the trailer. Watch the series. And most importantly? Go name that car. The streets are listening.
Watch the full series here: https://lnkd.in/dn4UQ726